Magic 360

The Magic 360 is a powered wheelchair that embodies Magic Mobility's more than 20 years' know-how about enabling people with limited mobility to live the life they choose. Arguably the world's most versatile powerchair, the challenge was to evolve the parent brand and develop a new product brand that would reflect the more stylish and widely relevant appeal of this ground-breaking "go-anywhere" offer. The creative solution is a highly aspirational lifestyle promise in which engineering features are clearly linked to user-enabling experiences.