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The Physio Co


Health & Wellbeing


Brand Strategy, Brand Identity and Visual Guidelines



Tristan White’s ‘The Physio Co’ has a strong vision, values and an award winning culture behind this successful niche business – Physio for seniors. A shift from B2B (Aged Care) to B2C demanded a new brand strategy, identity and a focus on key consumer segments.

TPC’s new more emotional/differentiated positioning ‘Everyday extraordinary’ makes it even more compelling for audiences. Audiences are now reassured about the future for their loved ones and them having the confidence to take it on. A new found energy in the business and in clients is helping attract and keep the best staff in the business.

The new positioning became the springboard for fresh internal and external communications and key client touch points.

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