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Paxton Bridge
Industry:
Finance Wealth Creation
Project:
Brand & Visual Identity and Guidelines
Agency:
Brnded
Paxton Bridge (PB),a successful premium wealth advisory business. It needed to connect with its existing client and target prospects with greater meaning, differentiation and impact. Advisers who understand, organise and inspire actions and outcomes for families are rare.
We delivered a branding system and guideline that is modern, sophisticated and simple, built on the 'Wealth Activism' brand idea. The brand design elements bring the idea to life meaningfully with a visual language that engages and resonates with theexclusive audience. The website is the centrepiece for keeping clients on their journey with the use of video and lifestyle imagery and the notion of wealth activation.
