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SwimFresh

Industry:

Engineering & Manufacturing

Project:

Brand Naming, Brand Identity and Marketing Collateral

CGI:

Compound Media

To launch SwimFresh as a premium new pool and spa purification system required accessible, striking and highly disruptive branding. Our evocatively sensual visual identity solution positioned SwimFresh as more approachable, modern and credible to end-users in this traditionally technical market sector. By selling the technology as a means to experience a uniquely fresh and invigorating swimming experience, Swimfresh has set the new aspirational benchmark for affluent pool owners.

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