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Magic Mobility


Healthcare | Manufacturer


Brand and Visual Identity Guideliness


Digital Thing

Established in 1994 Magic Mobility is an Australian manufacturer of all terrain, high end powerchairs. The brief required close consultation with the Global Marketing Manager and a high degree of empathy and understanding. Our role was to understand the vast array of audience needs – wheelchair users, family and friends, carers, therapists, agents and government funding agencies. As a result, a three-tiered brand identity architecture system was created which enabled customer communications to have nuanced tones of voice, cleverly integrating hard engineering facts into emotionaly engaging user experience stories.

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