Magic Mobility

Established in 1994 Magic Mobility is an Australian manufacturer of all terrain, high end powerchairs. The brief required close consultation with the Global Marketing Manager and a high degree of empathy and understanding. Our role was to understand the vast array of audience needs – wheelchair users, family and friends, carers, therapists, agents and government funding agencies. As a result, a three-tiered brand identity architecture system was created which enabled customer communications to have nuanced tones of voice, cleverly integrating hard engineering facts into emotionaly engaging user experience stories.